Marketing Idea #75: Mystery Shoppers
Mystery shop your competition. Mystery shopping is shopping with your competition, under the cover of anonymity, with the intent of seeing how they perform. Consider this marketplace espionage. While...
View ArticleMarketing Idea #74: Exit Interviews Are a Must
Conduct exit interviews anytime you have an employee submit his resignation. In conducting this survey, you begin to determine where you're falling short in keeping your people. Often, you'll find that...
View ArticleMarketing Idea #73: The Casual Survey
If you aren’t doing so already, casually survey all clients before they cash out. Kindly request their permission to ask them basic questions about their occupation, their use of time, the reason why...
View ArticleDefining ‘Moments of Truth’ in a Business Customer’s Lifecycle
by Joseph Fiochetta There are several critical times during a customer’s relationship where a decision is made--by the customer--to continue or discontinue interacting with a company. This may be the...
View Article10 Steps to Creating an Atmosphere of ROI Accountability
Are You Failing Your Employer by Resisting Measurement? by Merry Elrick, CBC A recent Wall Street Journal Europe article claims, "Many marketing managers are failing their employers." ("Ambidextrous...
View Article
